History
JOOP! was founded in 1978 by Wolfgang Joop. Passion, creativity and Prussian rigidity are combined in his personality. An exciting mix of tradition, extravagance and modernity also characterise the style and the image of the brand. The first prêt-à-porter collection was presented in 1982. JOOP! also began to design menswear from 1985 and launched the first extremely successful fragrances a few years later. Due to the strong brand identity, JOOP! subsequently developed into a lifestyle company which successfully creates fashion, accessories, fragrances and interior collections.
Wolfgang Joop left the company in 2001. Since then, Joop has been able to continuously acquire strong design personalities for the stylistic development of the brand such as Dirk Schönberger for example.
JOOP! GmbH has been part of the Holy Fashion Group since December 2008. JOOP! is one of the strongest German labels and in the meantime has successfully positioned itself as a designer brand targeted towards an international market
